The Honeycomb Collective



Born out of collaboration between young entrepreneurs Daniel and Simon Beckerman and fashion photographer Sean Michael Beolchini, SUPER is an Italian eyewear company that is quickly becoming a relevant brand.
SUPER is manufactured in Italy, using hand-made acetate and Carl Zeiss lenses and was first delivered in the US this past spring to retailers such as Barneys, Fred Segal, Ron Herman, Steven Alan, and many more. The brands initial launch was met with much fanfare, embraced by celebrities such as Kanye West, Mary-Kate Olsen and Sienna Miller, to name a few.
SUPER is best known for its interpretation of the classic oversized wayfarer style. As Fall 2008 approaches, SUPER launches new styles, shapes and treatments, in addition to their more classic silhouettes. SUPER continues to offer the newest trends and fashionable sunglasses.
Thanks to Pamela, I got an exclusive look into the Fall 2008 collection that is coming out for this week. The frames are DOPE, the color palette is SICK, and the brand is SUPER, might I add.  The OVERSIZED Wayfarer style shades are awesome but I prefer the FLAT TOP jumpoffs, it’s just a breathe of fresh air and very gangsta-esque!

So we are probably on agreement that these are hot, right? RIGHT!
So go get your fix at: 

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